Pauline is a retired 3M executive with broad global business and marketing experience across consumer and industrial markets.

She has extensive experience in launching new businesses and commercializing innovative new products.

Pauline led the team launching Command(™) Adhesives, a new technology and brand that grew into a key strategic asset for 3M. She was the visionary leader and drove results when very few believed in the program.

Results oriented, she has created numerous integrated marketing campaigns that blend deep understanding of the key audience with the heart of the brand emphasizing data analysis, insights, design thinking, and customer value maps. She has called on major retailers in the US.

Pauline led two acquired companies serving as the Chief Operating Officer for Meguiar’s Car Care in California and EMFI, a professional sealants company in France.

Enjoying learning and mentoring, she has conducted seminars on brand positioning, new product development, and DEI.

An active member of the Network of Executive Women in retail, Association of National Advertisers, and the American Marketing Association, Pauline recently served as a 2021 B2 Awards Judge. As an alumni of the University of Wisconsin-Madison, she serves on their MBA marketing external advisory board. Currently, she is the co-founding member of Red Thread Connections, LLC.

EXPERTISE: ​

New Product Innovation & Commercialization

Brand & Product Positioning

Strategic & Operational Planning

Integrated Marketing Campaigns

Team Leadership

INDUSTRY EXPERIENCE:

B2B & B2C Solutions

Consumer Package Goods

Retail Marketing

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