Mentor
Bret Borth
Bret has worked in the professional services industry (environmental engineering/consulting/materials testing) for over 34 years. He has developed national account management plans, strategic marketing initiatives, and B2B sales training. Specifically training technical staff to manage clients in a more business oriented fashion (moving from transactional to relational).
Bret has led efforts to leverage market data/information to guide business strategy in capturing new clients, and also to evaluate where new office locations may be appropriate.
Expertise:
- Strategic marketing planning
- Consultative selling/account management
- Go to market strategy implementation
- Market intelligence gathering/deciphering
Industry Experience
- Professional services B2B
- Environmental engineering/consulting/testing/compliance

